Listing Your Home Is the Beginning of A Journey.

Selling your home isn't an easy decision. But who you trust to sell it with can be. It's our thoughtful approach to preparing, marketing, and negotiating the sale of your home that makes our clients feel confident throughout the entire process.

OUR PROMISE TO EVERY SELLER

The greatest possible return on your investment.
Marketing Exposure

We place your home in front of prospective buyers and agents by focusing on the high-visibility platforms that matter most.

State-of-the-Art Staging

Our love of design comes through in our interior styling, historically increasing the final sale price by up to seven percent.

Strategic Pricing

By paying careful attention to necessary repairs at the forefront, we ensure that you enter negotiations in the strongest position possible.

Phase 1 - Understanding the Landscape
Learning Your Objectives

The Property: Features, Details, and History

The Market: Important Questions

Making a Plan to Move Forward

Phase 1 - Getting Started
Positioning Expectations, Timing, Price

Review of General Market

Review of Specific Market

Review of Subject Property

Phase 1 - Getting Started
Getting Ready

Marketing Preparations

Documentation

Monitoring Changes in the Marketplace

Phase 2 - A Proper First Impression
Introducing the Property

Networking

Current Buyers

Announcements

Print, Brochure, Internet, and Mailing Exposure

Strategic Public Relations Exposure

Private Review - Market trends and recent market history

Broker Preview

Monitoring Feedback

Phase 2 - A Proper First Impression
Marketing Your Home

Networking

Public Relations Opportunities

Brochure Distribution

Print Advertising

Internet Marketing

Targeted Mailings

Responding to the Market

Phase 2 - A Proper First Impression
Showing the Property

Creating the Proper First Impression

Assessing and Engaging the Prospect

Highlighting Property Features

Differentiation

Answering Questions / Handling Objections: Creating Value

Knowing the Competition

Demonstrating Opportunity

Gathering Client Response

Phase 3 - Driving Buyer Interest
Creating & Monitoring Interest

Marketing

Networking

Broker Previews

Open Houses / Private Previews

Phase 3 - Driving Buyer Interest
Communicating With You

Establishing a Method

Communicating Marketing Efforts

Communicating Market Activity

Changes in the Competition

Changes in the Sale Process

Phase 3 - Driving Buyer Interest
Making Adjustments

Expectations: When Circumstances Change

Shifts in the Market

Revising Our Plan

Moving Forward

Phase 4 - Negotiating Offers
Where Experience Counts

Communicating Before the Offer is Received

Attracting the Right Offer

Qualifying the Prospect

Multiple Offer Situations

Pitfalls in a Proposed Offer

Managing Expectations

Positioning you to win

Phase 4 - Negotiating Offers
Escrow

Creating a Timeline

Managing the Contract: Our Duties and Your Responsibilities

Service Providers

Inspections

Disclosures

Additional Negotiations (Repair Items)

Removal of Contingencies

Preparing to Close

Final Details

Phase 4 - Negotiating Offers
Closing

Transitioning You from this Property

Your Closing Statement

Post Closing Details

Understanding Your Future Needs

Keeping You Informed

A Resource for the Future

Find My Home Value

START THE PROCESS

Can we make your home famous?

If you're thinking of selling in Greater Los Angeles, we'd love the opportunity to talk with you about your goals, and how our custom marketing strategy can help you achieve them.

Best Time to Call?
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